The department Product developement and Design at Malmö University was holding their graduation show at Form/Design Center. The project included organizing and developing a concept which would be applied on the exhibition and a catalogue. No communication material was included.
We built the concept on a competition where the students build the P and the D out of cubes, cut in their most common modelling material. The buildingprocess is photographed and used as a narrative. Around this the rest of the form is shaped as well as the exhibition room.